The 6 Elements of Strategic Innovation Programs
Innovate Like a Startup
Despite good intentions, many organizations find it difficult to stand up or sustain strategic innovation programs. It's easy to point the finger elsewhere - at corporate bureaucracy, uninspired leadership, or “economic cycles.� In reality, these initiatives often fail because innovation does not have the right core capabilities or enabling conditions in place to support their efforts.
In this webinar, Chris Townsend, ÌÇÐÄvlog¹Ù꿉۪s CMO, discusses the ins and outs of Strategic Innovation Programs, including key topics like:
- Why discrete innovation programs often under-perform expectations.
- Why the size of innovation budgets is a poor predictor of success.
- Why the 3 Core Capabilities of strategic innovation must be tightly integrated.
- Why problems arise when any of the 3 Enabling Conditions are neglected.
- How your organization can get started building a strategic innovation program.